© 2026 KATIE PAN
Cross-Platform Ads Experience Redesign
Meta Ads Manager
Ads Manager and Business Suite assumes everyone has marketing chops. Working with a Meta product designer and student design team, I’m rethinking how one ad launches across Facebook and Instagram, with progressive disclosure, plain-language UX, and a scalable design system.
In progress
0 → 1 Location-Based Anonymous Storytelling App
Footnote
An emotional and social wellbeing platform that pins anonymous stories to real places. Users can pin a story where it happened,discover one from across the world, and realize that somewhere, someone felt this, too.
See case study →
0 → 1 AI Museum Route Optimizer & React Prototype
Musely
Museums are big, time is short, you get tired, and maps don't know what you love. Musely builds a personalized route based on your interests and time constraints with audio guides and rest-stop routing built in.
See case study →
MY STACK
ME
My first memories all had to do with creating art in the most eccentric and resourceful ways, and as I grew up I realized that my fulfillment came from creating things that can touch people and make their lives easier.
I love using my graphic design background and product sense to tackle complex problems, but when I’m not designing interfaces, you can find me playing my guitar, producing music, editing videos, hiking, or digging into wikipedia rabbit holes of all sorts of topics.
Check out "B-sides" to see other things I'm proud of making :)
MY MOST REPLAYED THIS WEEK
Katie,
is a design engineer building
human-centered, intuitive experiences.
HCI, Communication Design, & Music @ WashU